Marketing management in Asia

Marketing management in Asia [electronic resource] / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. - 1st ed. - New York : Routledge, 2013. - vii, 189 p. : ill. - Routledge studies in international business and the world economy ; 55 .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780203117484 (electronic bk.)




Marketing--Management.
Marketing--Asia--Case studies.


Electronic books.

HF5415.13 / .M3527 2013

658.80095