The she spot why women are the market for changing the world--and how to reach them /
Witter, Lisa.
The she spot why women are the market for changing the world--and how to reach them / [electronic resource] : Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. - 1st ed. - San Francisco : Berrett-Koehler Publishers, c2008. - xxiii, 187 p.
"A BK business book."
Includes bibliographical references (p. 157-168) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Women consumers--United States.
Social marketing--United States.
Women in nonprofit organizations--United States.
Electronic books.
HF5415.332.W66 / W577 2008
658.8/34082
The she spot why women are the market for changing the world--and how to reach them / [electronic resource] : Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. - 1st ed. - San Francisco : Berrett-Koehler Publishers, c2008. - xxiii, 187 p.
"A BK business book."
Includes bibliographical references (p. 157-168) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Women consumers--United States.
Social marketing--United States.
Women in nonprofit organizations--United States.
Electronic books.
HF5415.332.W66 / W577 2008
658.8/34082