Marketing information products and services a primer for librarians and information professionals /

Marketing information products and services a primer for librarians and information professionals / [electronic resource] : editors, Abhinandan K. Jain ... [et al.]. - Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999. - xix, 462 p. : ill.

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Information services--Marketing.
Information resources--Marketing.
Marketing--Management.


Electronic books.

HF5415.124 / .M375 1999

025.5/2/0688