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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results /

Marr, Bernard,

Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. - 1 online resource (xi, 308 pages)

Includes index.

ISBN: 9781119231417

Subjects--Topical Terms:
Consumer behavior.
Strategic planning.
Big data.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .M37 2015

Dewey Class. No.: 658/.0557

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