Services marketing and management

Gilmore, Audrey.

Services marketing and management [electronic resource] / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.

Includes bibliographical references and indexes.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Service industries--Management.
Service industries--Marketing.


Electronic books.

HD9980.5 / .G55 2003

658.8