Services marketing and management
Gilmore, Audrey.
Services marketing and management [electronic resource] / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries--Management.
Service industries--Marketing.
Electronic books.
HD9980.5 / .G55 2003
658.8
Services marketing and management [electronic resource] / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries--Management.
Service industries--Marketing.
Electronic books.
HD9980.5 / .G55 2003
658.8