Cross-cultural business behavior marketing, negotiating, sourcing and managing across cultures /

Gesteland, Richard R.

Cross-cultural business behavior marketing, negotiating, sourcing and managing across cultures / [electronic resource] : Richard R. Gesteland. - 3rd [rev.] ed. - Copenhagen, Denmark : Copenhagen Business School Press, 2002. - 347 p.

Includes bibliographical references (p. [343]-347).


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.


Electronic books.

HF5389 / .G47 2002

395.52