International market analysis theories and methods /

Kuada, John.

International market analysis theories and methods / [electronic resource] : by John Kuada. - 1st ed. - London : Adonis & Abbey Publishers Ltd., 2008. - 159 p.

Includes bibliographical references and index.

pt. 1. Theoretical foundations of international market analysis -- pt. 2. Models of international market analysis -- pt. 3. Methods and techniques of international market analysis.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Marketing research.


Electronic books.

HF5415.2 / .K83 2008