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AUDIENCE : marketing in the age of subscribers, fans & followers /

Rohrs, Jeffrey K.

AUDIENCE : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. - 1 online resource (290 pages) : illustrations

Includes bibliographical references and index.

ISBN: 9781118825563

Subjects--Topical Terms:
Internet marketing.
Social media.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265 / .R64 2014

Dewey Class. No.: 658.872

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