Donor cultivation and the donor lifecycle map : a new framework for fundraising /
Polivy, Deborah Kaplan, 1947-
Donor cultivation and the donor lifecycle map : a new framework for fundraising / Deborah Kaplan Polivy. - 1 online resource (242 pages) : illustrations, charts. - Wiley Nonprofit Authority . - Wiley nonprofit authority series. .
Includes index.
9781118603765
Fund raising.
Nonprofit organizations--Management.
Electronic books.
HV41.2 / .P655 2014
658.15/224
Donor cultivation and the donor lifecycle map : a new framework for fundraising / Deborah Kaplan Polivy. - 1 online resource (242 pages) : illustrations, charts. - Wiley Nonprofit Authority . - Wiley nonprofit authority series. .
Includes index.
9781118603765
Fund raising.
Nonprofit organizations--Management.
Electronic books.
HV41.2 / .P655 2014
658.15/224