Donor cultivation and the donor lifecycle map : a new framework for fundraising /

Polivy, Deborah Kaplan, 1947-

Donor cultivation and the donor lifecycle map : a new framework for fundraising / Deborah Kaplan Polivy. - 1 online resource (242 pages) : illustrations, charts. - Wiley Nonprofit Authority . - Wiley nonprofit authority series. .

Includes index.

9781118603765


Fund raising.
Nonprofit organizations--Management.


Electronic books.

HV41.2 / .P655 2014

658.15/224