000 02966nam a2200433 a 4500
001 EBC1172892
003 MiAaPQ
005 20240120134803.0
006 m o d |
007 cr cn|||||||||
008 130117s2013 nyuad sb 001 0 eng d
010 _z 2012044228
020 _z9780415533980 (hardback)
020 _z9780415534000 (paperback)
020 _a9780203113714 (electronic bk.)
035 _a(MiAaPQ)EBC1172892
035 _a(Au-PeEL)EBL1172892
035 _a(CaPaEBR)ebr10690145
035 _a(CaONFJC)MIL479535
035 _a(OCoLC)843198304
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
043 _an-us---
050 4 _aLB2336
_b.E95 2013
082 0 4 _a378.1/06
_223
245 0 0 _aExpanding the donor base in higher education
_h[electronic resource] :
_bengaging non-traditional donors /
_cedited by Noah D. Drezner.
260 _aNew York :
_bRoutledge,
_c2013.
300 _ax, 214 p. :
_bill.
504 _aIncludes bibliographical references and index.
504 _aIncludes bibliographical references and index.
505 0 _asection 1. Radical minorities -- section 2. Other alumni constituencies -- section 3. On-campus constituencies and future donors.
520 _a"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"--
_cProvided by publisher.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aEducational fund raising
_zUnited States.
650 0 _aCollege benefactors
_zUnited States.
655 4 _aElectronic books.
700 1 _aDrezner, Noah D.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1172892
_zClick to View
999 _c95028
_d95028