000 00377nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9786611228972
082 _a658.83
_b4360
100 _aJean-Noel Kapferer
245 4 _aThe new strategic brand management:
_badvanced insights and strategic thinking
_cJean-Noel Kapferer
250 _a4th.
260 _aLondon
_bKogan Page
_c2008
999 _c9453
_d9453