| 000 | 01359nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | EBC1166314 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120134734.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 130422s2013 cau sb 000 0 eng d | ||
| 020 | _z9781118658093 | ||
| 020 | _a9781118658031 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC1166314 | ||
| 035 | _a(Au-PeEL)EBL1166314 | ||
| 035 | _a(CaPaEBR)ebr10684916 | ||
| 035 | _a(CaONFJC)MIL477761 | ||
| 035 | _a(OCoLC)838414893 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHD69.B7 _bA25 2013 |
|
| 100 | 1 | _aAaker, David. | |
| 245 | 1 | 0 |
_aThree threats to brand relevance _h[electronic resource] : _bstrategies that work / _cDavid Aaker. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2013. |
||
| 300 | _av, 43 p. | ||
| 490 | 0 | _aJossey-Bass short format series | |
| 504 | _aIncludes bibliographical references. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aTechnological innovations. | |
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1166314 _zClick to View |
| 999 |
_c94483 _d94483 |
||