000 00371nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780138157371
082 _a659.1
_b4100
100 _aKenneth E. Clow
245 0 _aIntegrated advertising, promotion, and marketing communications
_cKenneth E. Clow
250 _a4th.
260 _aUpper Saddle River, N.J.
_bPearson
_c2010
999 _c9193
_d9193