000			01862nam a2200385 a 4500
001			EBC1124458
003			MiAaPQ
005			20240120134514.0
006			m o d |
007			cr cn|||||||||
008			120904s2013 caua sb 001 0 eng d
010			_z 2012035315
020			_z9780804768719 (alk. paper)
020			_z0804768714
020			_a9780804784955 (electronic bk.)
035			_a(MiAaPQ)EBC1124458
035			_a(Au-PeEL)EBL1124458
035			_a(CaPaEBR)ebr10656283
035			_a(OCoLC)828793652
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHD30.3 _b.F667 2013
082	0	4	_a658.4/5 _223
100	1		_aForman, Janis.
245	1	0	_aStorytelling in business _h[electronic resource] : _bthe authentic and fluent organization / _cJanis Forman.
260			_aStanford, Calif. : _bStanford Business Books, an imprint of Stanford University Press, _c2013.
300			_axiii, 287 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aWhy explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aCommunication in management _vCase studies.
650		0	_aBusiness communication _vCase studies.
655		4	_aElectronic books.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1124458 _zClick to View
999			_c91502 _d91502