000			02013nam a2200433 a 4500
001			EBC1092741
003			MiAaPQ
005			20240120134244.0
006			m o d |
007			cr cn|||||||||
008			120302s2013 enk sb 001 0 eng d
010			_z 2012006972
020			_z9780415624770 (hardback)
020			_a9780203102039 (electronic bk.)
035			_a(MiAaPQ)EBC1092741
035			_a(Au-PeEL)EBL1092741
035			_a(CaPaEBR)ebr10632405
035			_a(CaONFJC)MIL417429
035			_a(OCoLC)823387018
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHD58.8 _b.S576 2013
082	0	4	_a381 _223
100	1		_aSimakova, Elena, _d1973-
245	1	0	_aMarketing technologies _h[electronic resource] : _bcorporate cultures and technological change / _cElena Simakova.
260			_aLondon ; _aNew York : _bRoutledge, _c2013.
300			_axvi, 185 p.
490	1		_aRoutledge studies in innovation, organization, and technology ; _vv. 25
504			_aIncludes bibliographical references and index.
505	0		_aThe "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aOrganizational change.
650		0	_aElectronic commerce.
650		0	_aTechnological innovations _xEconomic aspects.
650		0	_aManagement _xTechnological innovations.
655		4	_aElectronic books.
710	2		_aProQuest (Firm)
830		0	_aRoutledge studies in innovation, organization and technology ; _v25.
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1092741 _zClick to View
999			_c88378 _d88378