| 000 | 01383nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | EBC1014788 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120133933.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 080919s2008 si a sb 001 0 eng d | ||
| 010 | _z 2008278177 | ||
| 020 | _z047082395X | ||
| 020 | _z9780470823958 | ||
| 020 | _z9781118507834 | ||
| 035 | _a(MiAaPQ)EBC1014788 | ||
| 035 | _a(Au-PeEL)EBL1014788 | ||
| 035 | _a(CaPaEBR)ebr10595359 | ||
| 035 | _a(CaONFJC)MIL390549 | ||
| 035 | _a(OCoLC)811491993 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.13 _b.P685 2008 |
|
| 100 | 1 | _aPowell, Guy R. | |
| 245 | 1 | 0 |
_aMarketing calculator _h[electronic resource] : _bmeasuring and managing return on marketing investment / _cGuy R. Powell. |
| 260 |
_aSingapore ; _aHoboken, NJ : _bJohn Wiley & Sons (Asia), _c2008. |
||
| 300 |
_axiv, 288 p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. [277]-281) and index. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1014788 _zClick to View |
| 999 |
_c84170 _d84170 |
||