| 000 | 03662nam a2200601 a 4500 | ||
|---|---|---|---|
| 001 | EBC1000021 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120133921.0 | ||
| 006 | m o d | | ||
| 007 | cr cn |||m|||a | ||
| 008 | 120829s2012 nyu foab 001 0 eng d | ||
| 020 | _z9781606493243 (pbk.) | ||
| 020 | _a9781606493250 (electronic bk.) | ||
| 024 | 7 |
_a10.4128/ 9781606493250 _2doi |
|
| 035 | _a(MiAaPQ)EBC1000021 | ||
| 035 | _a(Au-PeEL)EBL1000021 | ||
| 035 | _a(CaPaEBR)ebr10594646 | ||
| 035 | _a(CaONFJC)MIL420569 | ||
| 035 | _a(OCoLC)808991410 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5718 _b.C653 2012 |
|
| 082 | 0 | 4 |
_a658.45 _223 |
| 100 | 1 | _aConaway, Roger N. | |
| 245 | 1 | 0 |
_aCommunication in responsible business _h[electronic resource] : _bstrategies, concepts, and cases / _cRoger N. Conaway and Oliver Laasch. |
| 250 | _a1st ed. | ||
| 260 |
_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2012. |
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| 300 |
_a1 electronic text (185 p.) : _bdigital file. |
||
| 490 | 1 |
_aCorporate communication collection, _x2156-8170 |
|
| 500 | _aPart of: 2012 digital library. | ||
| 504 | _aIncludes bibliographical references (p. 165-180) and index. | ||
| 505 | 0 | _a1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. | |
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aCommunication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities. | |
| 530 | _aAlso available in print. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF t.p. (viewed on August 29, 2012). | ||
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aSocial responsibility of business. | |
| 653 | _aCorporate Responsibility | ||
| 653 | _aCorporate Sustainability | ||
| 653 | _aBusiness Ethics | ||
| 653 | _aMarketing | ||
| 653 | _aCommunication | ||
| 653 | _aStakeholder Management | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aLaasch, Oliver. | |
| 776 | 0 | 8 |
_iPrint version: _z9781606493243 |
| 830 | 0 | _a2012 digital library. | |
| 830 | 0 |
_aCorporate communication collection. _x2156-8170 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1000021 _zClick to View |
| 999 |
_c83891 _d83891 |
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