000 01462nam a2200409Ia 4500
001 EBC997016
003 MiAaPQ
005 20240120133908.0
006 m o d |
007 cr cn|||||||||
008 971203s1998 caua sb 001 0 eng d
010 _z 97045406
020 _z0761915362 (acid-free paper)
020 _z0761915370 (pbk. : acid-free paper)
020 _z9780761915362
020 _z9781452251264
035 _a(MiAaPQ)EBC997016
035 _a(Au-PeEL)EBL997016
035 _a(CaPaEBR)ebr10586502
035 _a(CaONFJC)MIL673204
035 _a(OCoLC)809773780
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aP91.3
_b.B386 1998
082 0 4 _a302.23/072
_221
100 1 _aBerger, Arthur Asa,
_d1933-
245 1 0 _aMedia research techniques
_h[electronic resource] /
_cArthur Asa Berger.
250 _a2nd ed.
260 _aThousand Oaks :
_bSage Publications,
_cc1998.
300 _aviii, 175 p. :
_bill.
504 _aIncludes bibliographical references (p. 167-168) and indexes.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMass media
_xResearch
_xMethodology.
650 0 _aMass media
_xResearch
_vTextbooks.
655 4 _aElectronic books.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=997016
_zClick to View
999 _c83605
_d83605