000 01480nam a2200385Ia 4500
001 EBC996726
003 MiAaPQ
005 20240120133859.0
006 m o d |
007 cr cn|||||||||
008 110210s2012 cau sb 000 0 eng d
010 _z 2011006041
020 _z9781412995146 (pbk. : acid-free paper)
020 _z9781452263915
035 _a(MiAaPQ)EBC996726
035 _a(Au-PeEL)EBL996726
035 _a(CaPaEBR)ebr10582211
035 _a(CaONFJC)MIL661948
035 _a(OCoLC)809772476
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415
_b.S228 2012
082 0 4 _a174/.4
_222
245 0 0 _aSage brief guide to marketing ethics
_h[electronic resource].
246 3 _aMarketing ethics
260 _aLos Angeles :
_bSAGE,
_cc2012.
300 _aviii, 218 p.
500 _a"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
504 _aIncludes bibliographical references.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMarketing
_xMoral and ethical aspects.
650 0 _aBusiness ethics.
655 4 _aElectronic books.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=996726
_zClick to View
999 _c83426
_d83426