000 | 01480nam a2200385Ia 4500 | ||
---|---|---|---|
001 | EBC996726 | ||
003 | MiAaPQ | ||
005 | 20240120133859.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 110210s2012 cau sb 000 0 eng d | ||
010 | _z 2011006041 | ||
020 | _z9781412995146 (pbk. : acid-free paper) | ||
020 | _z9781452263915 | ||
035 | _a(MiAaPQ)EBC996726 | ||
035 | _a(Au-PeEL)EBL996726 | ||
035 | _a(CaPaEBR)ebr10582211 | ||
035 | _a(CaONFJC)MIL661948 | ||
035 | _a(OCoLC)809772476 | ||
040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
050 | 4 |
_aHF5415 _b.S228 2012 |
|
082 | 0 | 4 |
_a174/.4 _222 |
245 | 0 | 0 |
_aSage brief guide to marketing ethics _h[electronic resource]. |
246 | 3 | _aMarketing ethics | |
260 |
_aLos Angeles : _bSAGE, _cc2012. |
||
300 | _aviii, 218 p. | ||
500 | _a"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. | ||
504 | _aIncludes bibliographical references. | ||
533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 |
_aMarketing _xMoral and ethical aspects. |
|
650 | 0 | _aBusiness ethics. | |
655 | 4 | _aElectronic books. | |
710 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=996726 _zClick to View |
999 |
_c83426 _d83426 |