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008 120511s2012 enk s 001 0 eng d
010 _z 2012019131
020 _z9781118404843
020 _a9781118404850 (electronic bk.)
035 _a(MiAaPQ)EBC968085
035 _a(Au-PeEL)EBL968085
035 _a(CaPaEBR)ebr10580160
035 _a(CaONFJC)MIL385509
035 _a(OCoLC)793503527
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHD59
_b.S53 2012
082 0 4 _a659.20285/4678
_223
245 0 0 _aShare this
_h[electronic resource] :
_bthe social media handbook for PR professionals /
_cChartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.
260 _aChichester, West Sussex, U.K. :
_bJohn Wiley & Sons,
_c2012.
300 _axiv, 245 p.
500 _aIncludes index.
505 0 _apt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aPublic relations.
650 0 _aSocial media.
655 4 _aElectronic books.
700 1 _aWaddington, Stephen.
710 2 _aChartered Institute of Public Relations.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=968085
_zClick to View
999 _c81660
_d81660