000 00381nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780786308224
082 _a658.82
_b2675
100 _aTom Duncan
245 0 _aDriving brand value:
_busing integrated marketing to manage profitable stakeholder relationships
_cTom Duncan
250 _a1st.
260 _aNew York
_bMcGraw-Hill
_c1997
999 _c7768
_d7768