000 00377nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9781446211021
082 _a659.1
_b2643
100 _aChris Hackley
245 0 _aAdvertising and promotion
_ban integrated marketing communications perspective
_cChris Hackley
250 _a2nd.
260 _aLondon
_bSAGE Publications Ltd
_c2010
999 _c7736
_d7736