000			03706nam a2200397 a 4500
001			EBC875858
003			MiAaPQ
005			20240120133337.0
006			m o d |
007			cr cn|||||||||
008			120911s2013 njua s 001 0 eng d
010			_z 2012035450
020			_z9781118295342 (pbk.)
020			_a9781118334089 (electronic bk.)
035			_a(MiAaPQ)EBC875858
035			_a(Au-PeEL)EBL875858
035			_a(CaPaEBR)ebr10650972
035			_a(CaONFJC)MIL430621
035			_a(OCoLC)826481522
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHB615 _b.C6495 2013
082	0	4	_a658.4/21 _223
100	1		_aCooper, Brant.
245	1	4	_aThe lean entrepreneur _h[electronic resource] : _bhow visionaries create products, innovate with new ventures, and disrupt markets / _cBrant Cooper, Patrick Vlaskovits.
260			_aHoboken, N.J. : _bWiley, _c2013.
300			_axxiii, 256 p. : _bcol. ill.
500			_aIncludes index.
520			_a"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"-- _cProvided by publisher.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aEntrepreneurship.
650		0	_aSuccess in business.
655		4	_aElectronic books.
700	1		_aVlaskovits, Patrick.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=875858 _zClick to View
999			_c76285 _d76285