000			03057nam a2200373 a 4500
001			EBC817472
003			MiAaPQ
005			20240120133010.0
006			m o d |
007			cr cn|||||||||
008			110728s2012 nju sb 001 0 eng d
010			_z 2011032163
020			_z9781118131367 (acid-free paper)
020			_a9781118176900 (electronic bk.)
035			_a(MiAaPQ)EBC817472
035			_a(Au-PeEL)EBL817472
035			_a(CaPaEBR)ebr10518784
035			_a(CaONFJC)MIL340140
035			_a(OCoLC)774290427
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHF5415 _b.R5665 2012
082	0	4	_a658.8 _223
100	1		_aRoetzer, Paul, _d1978-
245	1	4	_aThe marketing agency blueprint _h[electronic resource] : _bthe handbook for building hybrid PR, SEO, content, advertising, and Web firms / _cPaul Roetzer.
260			_aHoboken, N.J. : _bWiley, _c2012.
300			_axviii, 237 p.
504			_aIncludes bibliographical references and index.
520			_a"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"-- _cProvided by publisher.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aMarketing.
655		4	_aElectronic books.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=817472 _zClick to View
999			_c71671 _d71671