| 000 | 00414nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 230817s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780844231327 | ||
| 082 |
_a659.11 _b1800 |
||
| 100 | _aMichael J Naples | ||
| 245 | 0 |
_aEffective frequency: _bthe relationship between frequency and advertising effectiveness _cMichael J Naples |
|
| 250 | _a1st. | ||
| 260 |
_aNew York, N.Y. _bAssociation of National Advertisers _c1979 |
||
| 999 |
_c6893 _d6893 |
||