| 000 | 01717nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | EBC731226 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120132644.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 100728s2010 si a sb 000 0deng d | ||
| 010 | _z 2010285876 | ||
| 020 | _z9789814287050 | ||
| 020 | _z9814287059 | ||
| 020 | _a9789814287067 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC731226 | ||
| 035 | _a(Au-PeEL)EBL731226 | ||
| 035 | _a(CaPaEBR)ebr10422546 | ||
| 035 | _a(CaONFJC)MIL276142 | ||
| 035 | _a(OCoLC)671648611 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.126 _b.B53 2010 |
|
| 100 | 1 |
_aBlattberg, Robert C., _d1942- |
|
| 245 | 1 | 0 |
_aPerspectives on promotion and database marketing _h[electronic resource] : _bthe collected works of Robert C Blattberg / _ceditor, Greg M Allenby. |
| 260 |
_aSingapore : _bWorld Scientific, _c2010. |
||
| 300 |
_axi, 316 p. : _bill. |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _apt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 600 | 1 | 0 |
_aBlattberg, Robert C., _d1942- |
| 650 | 0 | _aDatabase marketing. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aAllenby, Greg M. _q(Greg Martin), _d1956- |
|
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=731226 _zClick to View |
| 999 |
_c66874 _d66874 |
||