000 01776nam a2200397 a 4500
001 EBC714096
003 MiAaPQ
005 20240120132602.0
006 m o d |
007 cr cn|||||||||
008 101220s2011 vtu s 001 0 eng d
010 _z 2010052247
020 _z9780566089220 (hardback : alk. paper)
020 _a9781409428947 (electronic bk.)
035 _a(MiAaPQ)EBC714096
035 _a(Au-PeEL)EBL714096
035 _a(CaPaEBR)ebr10477034
035 _a(CaONFJC)MIL312909
035 _a(OCoLC)735597092
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
043 _af------
_aa------
050 4 _aHF5475.I74
_bA47 2011
082 0 4 _a658.80088/297
_222
100 1 _aAlserhan, Baker Ahmad.
245 1 4 _aThe principles of Islamic marketing
_h[electronic resource] /
_cBaker Ahmad Alserhan.
260 _aBurlington, Vt. :
_bGower,
_cc2011.
300 _axiii, 204 p.
500 _aIncludes index.
505 0 _aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMarkets
_zIslamic countries.
651 0 _aIslamic countries
_xCommerce.
655 4 _aElectronic books.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=714096
_zClick to View
999 _c65891
_d65891