000 | 01776nam a2200397 a 4500 | ||
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001 | EBC714096 | ||
003 | MiAaPQ | ||
005 | 20240120132602.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 101220s2011 vtu s 001 0 eng d | ||
010 | _z 2010052247 | ||
020 | _z9780566089220 (hardback : alk. paper) | ||
020 | _a9781409428947 (electronic bk.) | ||
035 | _a(MiAaPQ)EBC714096 | ||
035 | _a(Au-PeEL)EBL714096 | ||
035 | _a(CaPaEBR)ebr10477034 | ||
035 | _a(CaONFJC)MIL312909 | ||
035 | _a(OCoLC)735597092 | ||
040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
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043 |
_af------ _aa------ |
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050 | 4 |
_aHF5475.I74 _bA47 2011 |
|
082 | 0 | 4 |
_a658.80088/297 _222 |
100 | 1 | _aAlserhan, Baker Ahmad. | |
245 | 1 | 4 |
_aThe principles of Islamic marketing _h[electronic resource] / _cBaker Ahmad Alserhan. |
260 |
_aBurlington, Vt. : _bGower, _cc2011. |
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300 | _axiii, 204 p. | ||
500 | _aIncludes index. | ||
505 | 0 | _aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. | |
533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 |
_aMarkets _zIslamic countries. |
|
651 | 0 |
_aIslamic countries _xCommerce. |
|
655 | 4 | _aElectronic books. | |
710 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=714096 _zClick to View |
999 |
_c65891 _d65891 |