000 | 00361nam a2200121Ia 4500 | ||
---|---|---|---|
008 | 230817s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781317452140 | ||
082 |
_a658.83 _b1448 |
||
100 | _aJohn Philip Jones | ||
245 | 0 |
_aWhat's in a name?: _badvertising and the concept of brands _cJohn Philip Jones |
|
250 | _a1st. | ||
260 |
_aArmonk, N.Y. _bM.E. Sharpe _c2003 |
||
999 |
_c6541 _d6541 |