000 00361nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9781317452140
082 _a658.83
_b1448
100 _aJohn Philip Jones
245 0 _aWhat's in a name?:
_badvertising and the concept of brands
_cJohn Philip Jones
250 _a1st.
260 _aArmonk, N.Y.
_bM.E. Sharpe
_c2003
999 _c6541
_d6541