| 000 | 01483nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | EBC698227 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120132524.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 090206s2009 enkad sb 001 0 eng d | ||
| 010 | _z 2009004184 | ||
| 020 | _z9780470740316 (cloth) | ||
| 020 | _a9780470745816 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC698227 | ||
| 035 | _a(Au-PeEL)EBL698227 | ||
| 035 | _a(CaPaEBR)ebr10500915 | ||
| 035 | _a(CaONFJC)MIL328251 | ||
| 035 | _a(OCoLC)762164126 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.1255 _b.S35 2009 |
|
| 082 | 0 | 4 |
_a657/.7 _222 |
| 100 | 1 | _aSalinas, Gabriela. | |
| 245 | 1 | 4 |
_aThe international brand valuation manual _h[electronic resource] : _ba complete overview and analysis of brand valuation techniques, methodologies and applications / _cGabriela Salinas. |
| 260 |
_aChichester, West Sussex, England ; _aHoboken, N.J. : _bWiley, _cc2009. |
||
| 300 |
_axxviii, 420 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aValuation. | |
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=698227 _zClick to View |
| 999 |
_c64971 _d64971 |
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