000 00363nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780844233703
082 _a658.8
_b1207
100 _aHal Goetsch
245 0 _aDeveloping, implementing & managing an effective marketing plan
_cHal Goetsch
250 _a1st.
260 _a Chicago, Ill.
_bNTC Business Books
_c1993
999 _c6300
_d6300