| 000 | 00362nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 230817s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780765621702 | ||
| 082 |
_a658.83 _b1198 |
||
| 100 | _aJohn Philip Jones | ||
| 245 | 0 |
_aWhat's in a name?: _badvertising and the concept of brands _cJohn Philip Jones |
|
| 250 | _a2nd. | ||
| 260 |
_a Armonk, N.Y. _bM.E. Sharpe _c2003 |
||
| 999 |
_c6291 _d6291 |
||