000 00371nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780844235233
082 _a659.11
_b1171
100 _aArnold M. Barban
245 0 _aEssentials of media planning:
_ba marketing viewpoint
_cArnold M. Barban
250 _a3rd.
260 _aLincolnwood, Ill., USA
_bNTC Business Books
_c1993
999 _c6264
_d6264