| 000 | 02694nam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | EBC646531 | ||
| 003 | MiAaPQ | ||
| 005 | 20240120132200.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 091015s2010 nyua sb 001 0 eng d | ||
| 010 | _z 2009043127 | ||
| 020 | _z9781848728370 (hardcover : alk. paper) | ||
| 020 | _z1848728379 (hardcover : alk. paper) | ||
| 020 | _z0203863569 (master e-book) | ||
| 020 | _a9780203863565 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC646531 | ||
| 035 | _a(Au-PeEL)EBL646531 | ||
| 035 | _a(CaPaEBR)ebr10452683 | ||
| 035 | _a(CaONFJC)MIL304522 | ||
| 035 | _a(OCoLC)707067595 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.32 _b.C6536 2010 |
|
| 082 | 0 | 4 |
_a658.8/342 _222 |
| 245 | 0 | 4 |
_aThe connected customer _h[electronic resource] : _bthe changing nature of consumer and business markets / _cedited by Stefan Wuyts ... [et al.]. |
| 260 |
_aNew York : _bRoutledge, _cc2010. |
||
| 300 |
_axviii, 353 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aMarketing. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aWuyts, Stefan. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=646531 _zClick to View |
| 999 |
_c60028 _d60028 |
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