000 00385nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780273626442
082 _a380.1
_b858
100 _aJohn O'Connor
245 0 _aMarketing and information technology:
_bthe strategy, application and implementation of IT in marketing
_cJohn O'Connor
250 _a1st.
260 _aLondon
_bPitman
_c1997
999 _c5951
_d5951