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008 100604s2011 njua sb 001 0 eng d
010 _z 2010023275
020 _z9780470639979 (hardback)
020 _z0470639970 (hardback)
020 _a9780470920640 (electronic bk.)
020 _a9780470920657 (electronic bk.)
020 _a9780470920633 (electronic bk.)
035 _a(MiAaPQ)EBC624351
035 _a(Au-PeEL)EBL624351
035 _a(CaPaEBR)ebr10469722
035 _a(CaONFJC)MIL288376
035 _a(OCoLC)692197090
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aT58.5
_b.C48 2011
082 0 4 _a658.4/038
_222
100 1 _aChutani, Sailesh,
_d1964-
245 1 0 _aTechnology at the margins
_h[electronic resource] :
_bhow IT meets the needs of emerging markets /
_cSailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axxv, 166 p. :
_bill.
490 1 _aMicrosoft executive leadership series ;
_v22
504 _aIncludes bibliographical references and index.
505 0 _aInformation and communication technologies for everyone -- Health care : where and when it is needed -- Outside the "education box" -- Microfinance : the next phase -- Supporting the world in a changing environment -- Conclusion : harnessing disruption.
520 _a"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aInformation technology.
650 0 _aNew products.
655 4 _aElectronic books.
700 1 _aAalami, Jessica Rothenberg,
_d1972-
700 1 _aBadshah, Akhtar.
710 2 _aProQuest (Firm)
830 0 _aMicrosoft executive leadership series ;
_v22.
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=624351
_zClick to View
999 _c59321
_d59321