000 00388nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9781556233173
082 _a658.84
_b653
100 _aRajeev Batra
245 4 _aThe new direct marketing:
_bhow to implement a profit-driven database marketing strategy
_cRajeev Batra
250 _a1st.
260 _aHomewood, Ill
_bBusiness One Irwin
_c1990
999 _c5746
_d5746