000 00353nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780750619233
082 _a658.8
_b639
100 _aTony Yeshin
245 0 _aIntegrated marketing communications:
_bthe holistic approach
_cTony Yeshin
250 _a1st.
260 _aBoston
_bButterworth Heinemann
_c1998
999 _c5732
_d5732