000 00392nam a2200121Ia 4500
008 230817s9999||||xx |||||||||||||| ||und||
020 _a9780134718972
082 _a659.1
_b392
100 _aMarieke De Mooij
245 0 _aAdvertising worldwide:
_bconcepts, theories, and practice of international, multinational, and global advertising
250 _a1st.
260 _aNew York
_bPrentice Hall
_c1991
999 _c5485
_d5485