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001 EBC483382
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006 m o d |
007 cr cn|||||||||
008 000721s2000 enk sb 001 0 eng d
010 _z 00698066
020 _z9780761956587
020 _z0761956581
020 _z076195659X (pbk.)
020 _a9780857022011 (electronic bk.)
035 _a(MiAaPQ)EBC483382
035 _a(Au-PeEL)EBL483382
035 _a(CaPaEBR)ebr10369705
035 _a(CaONFJC)MIL255975
035 _a(OCoLC)609855856
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aP91.3
_b.G86 2000
082 0 4 _a302.23/07/2
_221
100 1 _aGunter, Barrie.
245 1 0 _aMedia research methods
_h[electronic resource] :
_bmeasuring audiences, reactions and impact /
_cBarrie Gunter.
260 _aLondon ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2000.
300 _a314 p.
504 _aIncludes bibliographical references (p. [280]-307) and index.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMass media
_xResearch
_xMethodology.
655 4 _aElectronic books.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=483382
_zClick to View
999 _c49233
_d49233