000 | 00842cam a2200253 a 4500 | ||
---|---|---|---|
999 |
_c4832 _d4832 |
||
008 | s2013 ii 000 0 eng | ||
020 | _a9788131516522 (paperback) | ||
020 | _a9781133191421 | ||
050 | 1 | 4 |
_aHF5415.123 _bShi 2012 |
082 | _a658.82 SHI | ||
090 |
_aHF5415.123 _bShi 2012 |
||
100 | 1 | _aShimp, Terence A. | |
245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
246 | 3 | _aAdvertising and promotion. | |
250 | _a8th ed. (International student ed.) | ||
260 |
_aIndia : _bCengage Learning India Pte Ltd, _cc2013. |
||
300 |
_a729 p. : _bill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aSales promotion. | |
650 | 0 | _aAdvertising. | |
650 | 0 | _aDirect marketing. | |
942 | _2ddc |