| 000 | 00842cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c4832 _d4832 |
||
| 008 | s2013 ii 000 0 eng | ||
| 020 | _a9788131516522 (paperback) | ||
| 020 | _a9781133191421 | ||
| 050 | 1 | 4 |
_aHF5415.123 _bShi 2012 |
| 082 | _a658.82 SHI | ||
| 090 |
_aHF5415.123 _bShi 2012 |
||
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
| 246 | 3 | _aAdvertising and promotion. | |
| 250 | _a8th ed. (International student ed.) | ||
| 260 |
_aIndia : _bCengage Learning India Pte Ltd, _cc2013. |
||
| 300 |
_a729 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aDirect marketing. | |
| 942 | _2ddc | ||