000 01019cam a22003258i 4500
999 _c4719
_d4719
001 17939541
005 20220819023049.0
008 131113s2015 nyu 000 0 eng
010 _a2013042977
020 _a9781259254345
020 _a9780078029042 (alk. paper)
020 _a9789814577106 (IE)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5415.153
_b.C72 2015
082 _a658.575
090 _aHF5415.153
_bCra 2015
100 1 _aCrawford, C. Merle
245 1 0 _aNew products management /
_cMerle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University.
250 _aEleventh edition.
263 _a1404.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[to be published May 2015].
300 _a588 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent.
337 _aunmediated
_2rdamedia.
338 _avolume
_2rdacarrier.
650 0 _aNew products
_xManagement.
700 1 _aDi Benedetto, C. Anthony.
942 _2ddc