000 00765nam a2200289 a 4500
999 _c4710
_d4710
008 950811s1995 nyu 00100 eng
010 _a94040075
020 _a9780471552543
020 _a0471552542
035 _a7460016
040 _aDLC
_cDLC
_dDLC
_dNLB
_dNLB
_dOrLoB-B
050 0 0 _aHF5415.2
_b.A14 1995
082 _a658.83 AAK
090 _aHF5415.2
_bAak
100 1 0 _aAaker, David A.
245 1 0 _aMarketing research
_c/ David A. Aaker, V. Kumar, George S. Day.
250 _a5th ed.
260 0 _aNew York
_b: Wiley
_c, c1995.
300 _axvi, 782 p.
500 _aIncludes index.
650 0 _aMarketing research.
650 0 _aMarketing research.
700 1 0 _aKumar, V.
700 1 0 _aDay, George S.
942 _2ddc