| 000 | 02330cam a22003498i 4500 | ||
|---|---|---|---|
| 999 |
_c4630 _d4630 |
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| 001 | 17964626 | ||
| 005 | 20220819023043.0 | ||
| 008 | 131205s2014 mau 001 0 eng | ||
| 010 | _a 2013048292 | ||
| 020 | _a9780273758624 | ||
| 020 | _z9780273758648 (PDF) | ||
| 020 | _z9780273781035 (eText) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aGT3405 _b.B87 2014 |
| 082 | 0 | 0 |
_a394.2 BEE _223 |
| 245 | 0 | 4 |
_aThe business of events management / _cedited by John Beech, Sebastian Kaiser and Robert Kaspar. |
| 260 |
_aBoston : _bPearson Education, _c2014. |
||
| 263 | _a1403 | ||
| 300 | _ap. cm. | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aEvent management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter. | |
| 650 | 0 |
_aSpecial events _xPlanning. |
|
| 650 | 0 |
_aSpecial events _xManagement. |
|
| 700 | 1 |
_aBeech, John G., _d1947- , _eeditor of compilation. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 | _2ddc | ||