000			01802pam a2200289 a 4500
999			_c3915 _d3915
001			96048572
005			20220819022951.0
008			961106s1997 nyua bf 001 0 eng
010			_a96048572
020			_a9780470449875
040			_aDLC _cDLC _dDLC
050	0	0	_aAS6 _b.G635 2011
082			_a394.2 GOL
090			_aAS6 _bGol
100	1		_aGoldblatt, Joe Jeff,
245	1	0	_aSpecial events : _bA new generation and the next frontier / _cJoe Jeff Goldblatt.
250			_a6th ed.
260			_aNew York : _bJohn Wiley & Sons, _cc2011.
300			_axviii, 382 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references (p. [331]-342) and index.
520			_aThis unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.
650		0	_aMeetings _xHandbooks, manuals, etc.
650		0	_aPromotion of special events _xHandbooks, manuals, etc.
650		0	_aFestivals _xHandbooks, manuals, etc.
942			_2ddc