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008 020829s2004 njua b 001 0 eng
010 _a 2002034634
020 _a0131018612
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.K636 2004
082 0 0 _a658.8 KOT
_221
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a10th ed.
260 _aUpper Saddle River, NJ :
_bJohn Wiley & Sons, Inc.,
_cc2004.
300 _axxix, 661 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aArmstrong, Gary
_q(Gary M.)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc