000 | 00905cam a22002774a 4500 | ||
---|---|---|---|
999 |
_c3911 _d3911 |
||
001 | 12911041 | ||
005 | 20220819022951.0 | ||
008 | 020829s2004 njua b 001 0 eng | ||
010 | _a 2002034634 | ||
020 | _a0131018612 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.K636 2004 |
082 | 0 | 0 |
_a658.8 KOT _221 |
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
250 | _a10th ed. | ||
260 |
_aUpper Saddle River, NJ : _bJohn Wiley & Sons, Inc., _cc2004. |
||
300 |
_axxix, 661 p. : _bill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 | _2ddc |