000			03806cam a2200385 i 4500
999			_c3771 _d3771
001			18634390
005			20220819022939.0
008			150528s2015 enka 000 0 eng
010			_a 2015021103
020			_a9780749471392 (paperback)
020			_z9780749471408 (ebook)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aGT3405 _b.D69 2015
082	0	0	_a394.2 _223
084			_aBUS081000 _aBUS052000 _aBUS041000 _2bisacsh
100	1		_aDowson, Ruth.
245	1	0	_aEvent planning and management : _ba practical handbook for PR and events professionals / _cRuth Dowson & David Bassett.
264		1	_aLondon ; _aPhiladelphia : _bKogan Page, _c2015.
300			_a310 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event. Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners"-- _cProvided by publisher.
520			_a"The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources, including templates, quizzes and podcasts to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date"-- _cProvided by publisher.
650		0	_aSpecial events _xPlanning.
650		0	_aSpecial events _xManagement.
650		7	_aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
700	1		_aBassett, David, _d1975-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc