000 | 01509nam a2200181Ia 4500 | ||
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_c3084 _d3084 |
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008 | 201214s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780273786979 | ||
082 | _a658.049 | ||
100 | _aJohn Wild | ||
245 | 0 |
_aInternational Business / _cJohn Wild, Kenneth L. Wild |
|
250 | _aGlobal ed of 7th rev. ed | ||
260 |
_bPearson Education Limited, _c2013. _aHarlow : |
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300 | _a473 pages : illustrations (colour), maps (colour) ; 28 cm | ||
505 | _aAbout the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees. | ||
520 | _aUsing a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US. | ||
700 | _aKenneth L. Wild | ||
942 | _2ddc |