000 01509nam a2200181Ia 4500
999 _c3084
_d3084
008 201214s9999||||xx |||||||||||||| ||und||
020 _a9780273786979 
082 _a658.049
100 _aJohn Wild
245 0 _aInternational Business /
_cJohn Wild, Kenneth L. Wild
250 _aGlobal ed of 7th rev. ed
260 _bPearson Education Limited,
_c2013.
_aHarlow :
300 _a473 pages : illustrations (colour), maps (colour) ; 28 cm
505 _aAbout the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
520 _aUsing a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
700 _aKenneth L. Wild
942 _2ddc