| 000 | 02966nam a22004693i 4500 | ||
|---|---|---|---|
| 001 | EBC6679897 | ||
| 003 | MiAaPQ | ||
| 005 | 20240122001414.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 231124s2021 xx o ||||0 eng d | ||
| 020 |
_a9781637421086 _q(electronic bk.) |
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| 020 | _z9781637421079 | ||
| 035 | _a(MiAaPQ)EBC6679897 | ||
| 035 | _a(Au-PeEL)EBL6679897 | ||
| 035 | _a(OCoLC)1261367237 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 | _aHF5415.1255 | |
| 082 | 0 | _a658.827 | |
| 100 | 1 | _aNarayan, Rajan. | |
| 245 | 1 | 0 | _aMultiply Your Business Value Through Brand and AI. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aNew York : _bBusiness Expert Press, _c2021. |
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| 264 | 4 | _c�2021. | |
| 300 | _a1 online resource (202 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aStudien Zum Physik- und Chemielernen Series | |
| 505 | 0 | _aCover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer's Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. | |
| 520 | _aThis book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aArtificial intelligence. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aNarayan, Rajan _tMultiply Your Business Value Through Brand and AI _dNew York : Business Expert Press,c2021 _z9781637421079 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _aStudien Zum Physik- und Chemielernen Series | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6679897 _zClick to View |
| 999 |
_c307832 _d307832 |
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