000			01844nam a2200169Ia 4500
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020			_a9780340926987
082			_a658.11
100			_aIan Marcouse
245		0	_aGCSE Business Studies: Introduction to Enterprise / _cIan Marcouse
260			_bHodder Education,  _c2006. _aLondon:
300			_avi, 193 pages : color illustrations ; 28 cm
504			_aIncludes index.
505			_aSpotting a business opportunity; An introduction to business enterprise; Understanding customer needs; Customer demand; Market mapping; Competition - role and limitations; Analysing competitor strengths and weaknesses; Understanding the need to add value; Invention and innovation; Assessing a franchise opportunity; Showing enterprise; Introduction to enterprise skills; Thinking creatively; Deliberate creativity; Business risks and rewards; Calculated risks; Other enterprise qualities; Putting a business idea into practice; Introduction to getting it right; Estimating revenue; Estimating costs; Calculating and using profit; The role and importance of cash; Forecasting cash flow; Raising finance; Objectives when starting up; Making the start-up effective; Introduction to effective start-up; Customer focus and the marketing mix; Is the customer always right?; Limited versus unlimited liability; Start-up legal and tax issues; Effective, on-time delivery; Recruiting the right staff; Staff training; Motivation; Understanding the economic context; Introduction to the economic context; Demand and supply; Prices in commodity markets; Interest rates; Exchange rates; Changes in economic activity; Forecasting economic activity; Stakeholders; The effect of business and economic activity on stakeholders.
520			_aA great new book to bring your GCSE classes to life.
942			_2ddc