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008 170203t20162016enka ob 000 0 eng d
020 _z9781787142367
020 _a9781787142374 (e-book)
035 _a(MiAaPQ)EBC4789479
035 _a(Au-PeEL)EBL4789479
035 _a(CaPaEBR)ebr11332239
035 _a(CaONFJC)MIL988523
035 _a(OCoLC)969433809
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5410
_b.S773 2016
082 0 _a658.8005
_223
245 0 0 _aStrategic marketing :
_bnew horizons in theory and research /
_cJohn M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
264 1 _a[Bradford, England] :
_bEmerald Group Publishing Limited,
_c2016.
264 4 _c2016
300 _a1 online resource (229 pages) :
_billustrations, tables.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aEuropean Journal of Marketing,
_x0309-0566 ;
_vVolume 50 Number 12
504 _aIncludes bibliographical references at the end of each chapters.
588 _aDescription based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMarketing
_vPeriodicals.
655 4 _aElectronic books.
700 1 _aRudd, John,
_eeditor.
700 1 _aJaakkola, Matti,
_eeditor.
700 1 _aMarshall, Greg W.,
_eeditor.
776 0 8 _iPrint version:
_tStrategic marketing : new horizons in theory and research.
_d[Bradford, England] : Emerald Group Publishing Limited, c2016
_happroximately 229 pages
_kEuropean Journal of Marketing ; Volume 50 Number 12
_z9781787142367
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4789479
_zClick to View
999 _c279811
_d279811